James Gillen

British Swimming

British Swimming is the national governing body for Swimming, Diving, Synchronised Swimming, Water Polo and Open Water in Great Britain. It is responsible internationally for the high performance representation of the sport of swimming.

User interface design Wireframing HTML prototyping

Design and prototype the new British Swimming website making sure the site is easy to navigate and striking. Creating a sporting aesthetic that is modern, different and represents the client.

Create an easy to navigate, creative solution that gives fans, athletes and coaches the information they need easily. Allowing them to interact with each other and promote British Swimming.

A page for the athletes so they can showcase their records, events, news and social media. The stat block at the top allows users to get a quick overview of the athlete.


Creating an overview of each sport allows fans, athletes and coaches see what is going on at a glance, pulling in the latest news, events and featured athletes.


The British Swimming website has been shortlisted for the Website of the Year Award 2016 in the Sports category.

I was lead designer on the project while working at Torchbox.