Bringing an artisan
- Creative direction
- Website design
- Packaging design
Freshford Foodco is a small-batch, home-cooked artisan foods specialist. They strive for quality in everything they produce, from delicious pies to artisan food boxes, perfect for a party. They asked me to create their brand, website and print collateral.
Create a brand that is modern but screams artisan food. Use this brand to design the e-commerce website and advertising assets.
Design a look that is unique, friendly and warm. The branding should work just as well online as it does offline creating one coherent identity.
Freshford Foodco is a small group of hospitality specialists so telling their story is key. Giving them a bespoke story template allows them to show customers exactly who they are and what drives them.
From stationary to postcards, I created a range of print and advertising material to help the business build traction.
Postcards and posters
Using great imagery and bold typography. The beautiful paper stock helps make the advertising tactile and represents their artisan values.
Freshford Foodco are a friendly bunch and their website should be too so we used language that is natural and humorous.
As with any e-commerce website, the product page should be easy to navigate, clear and represent the brand.
Creating a streamlined, simple to navigate checkout page helps put users as ease and therefore converts to more transactions.
The site fully responsive, built mobile-first. This allowed me to make sure that everything not only looked beautiful on mobile but was easy to use.