James Gillen

The Inn at Freshford

A beautifully restored 1500s, honey-stone inn with open fires and a beer garden. Offering gastropub fare, local real ales and fine wine. Located 20 minutes outside the stunning city of Bath, England.

Create a new, striking look for the Inn. Create promotional material, menus and signs. Make sure the brand is warm, fun and inviting.

Taking a broad approach at the start allowed the client and I to disregard some styles quickly. It also allowed us to focus on elements we liked and thought could work.

The final logo was born from exploration. It is fun, warm, and unique. It is a modern take on historical type. The rough look adds to the warmth of the Inn.

When thinking about colour I looked the Inn itself. Using a small colour palette of warm and natural tones compliments the Inn itself perfectly.