Projects

close

  • The Wave creative direction
  • British Swimming digital
  • Freshord Foodco digital + branding
  • Sprosen digital + branding
  • nStudio digital + branding
  • No Bullsh*t Fitness digital + branding
  • Col8 digital
  • Thomlinsons digital

Let's grab a coffee

close

Looking forward to hearing from you. Let's arrange a chat about your project.

close

  • Explore
  • Projects
  • About
  • Contact

JamesGillen

menu

Digital

Britsih Swimming

A brand new site for our best

  • wireframing
  • Website design
  • html prototyping

While working for Torchbox I was the lead designer on the project to redesign the British Swimming website. The site was shortlisted for the Website of the Year Award 2016 in the Sports category.

British swimming website design

Brief

Design and prototype the new British Swimming website making sure the site is easy to navigate and striking. Creating a sporting aesthetic that is modern, different and represents the client.

Aims

Create an easy to navigate, creative solution that gives fans, athletes and coaches the information they need easily. Allowing them to interact with each other and promote British Swimming.

British swimming landing page

Events

The British Swimming events templates are key pages for athletes, coaches and fans alike. Giving each user it's own tabbed content keeps the page clean and most importantly easy for users to find what they need.

Britsih swimming events

Post events

The events page changes after the event allowing users to watch what happened, this acts as a historic record of achievements.

British swimming events

Category landing page

This template highlights the achievements of an individual sport, giving users a quick overview of the latest news.

British swimming landing page

Icons

I designed a serious of icons for the website, the visual language is used throughout the site. They draw the users eye to key data.

british swimming icons british swimming icons

Mobile first

Of course, the site is fully responsive and built mobile-first making sure the data is presented across all screens. The bottom navigation highlights key pages within the site.

british swimming mobile designs british swimming mobile designs british swimming mobile designs

Up next…

Image Image
digital · digital · digital ·
Explore

Freshford Foodco

Bringing an artisan food busines to life

  • Branding
  • Creative direction
  • User interface design
  • HTML prototyping
  • Packaging

Got a project in mind, let’s grab a coffee.

My services
Get in touch
  • 2016 review
  • 2017 review
  • hello@jamesgillen.co.uk
  • Dribbble
  • Instagram
scroll to top