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Creative direction

Freshford Foodco

Bringing an artisan food business to life

  • Creative direction
  • Branding
  • Website design
  • Packaging design
  • Front-end

Freshford Foodco is a small-batch, home-cooked artisan foods specialist. They strive for quality in everything they produce, from delicious pies to artisan food boxes, perfect for a party. They asked me to create their brand, website and print collateral.

Freshford Foodco homepage

Brief

Create a brand that is modern but screams artisan food. Use this brand to design the e-commerce website and advertising assets.

Aims

Design a look that is unique, friendly and warm. The branding should work just as well online as it does offline creating one coherent identity.

Freshford Foodco branding

Story

Freshford Foodco is a small group of hospitality specialists so telling their story is key. Giving them a bespoke story template allows them to show customers exactly who they are and what drives them.

Freshford Foodco story page

Print

From stationary to postcards, I created a range of print and advertising material to help the business build traction.

Freshford Foodco envelopes

Postcards and posters

Using great imagery and bold typography. The beautiful paper stock helps make the advertising tactile and represents their artisan values.

Freshford Foodco postcards

Language

Freshford Foodco are a friendly bunch and their website should be too so we used language that is natural and humorous.

Freshford Foodco homepage

Product page

As with any e-commerce website, the product page should be easy to navigate, clear and represent the brand.

Freshford Foodco homepage

Checkout

Creating a streamlined, simple to navigate checkout page helps put users as ease and therefore converts to more transactions.

Freshford Foodco homepage

Responsive

The site fully responsive, built mobile-first. This allowed me to make sure that everything not only looked beautiful on mobile but was easy to use.

Mobile story page for Freshford foodco Mobile story page for Freshford foodco Mobile story page for Freshford foodco

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Sprosen

Crafting a look for the hospitality specialists

  • branding
  • wireframing
  • Website design
  • html prototyping

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