close
LK Bennett is a luxury British fashion brand creating sophisticated ready-to-wear collections, shoes, and accessories that inspire confident femininity with polished elegance for the modern woman.
While working with with Mace & Menter I was tasked with designing the product description page, the product listing page, the mission product listing page, and a redesigned adaptable editorial page enabling users to connect more intimately with the LKB brand.
Design an intuitive, polished solution that provides users with essential information to facilitate smoother purchasing decisions. Establish a more fluid experience connecting the listing and product description pages.
Transitioning users to a full-screen display provides them with concentrated product viewing enabling them to examine fabric textures and intricate details closely.
Establishing a dedicated filter section gives users a concentrated task to accomplish and maintains clean main page aesthetics. It ensures product imagery remains prominently featured throughout all other phases of the shopping experience.
The mission listing page enables a blend of dynamic imagery creating an editorial atmosphere while showcasing category products. Users can browse images on individual product cards, select sizes, colors and add items to their cart without page navigation. Incorporating accessories and lifestyle photography makes the shopping journey feel more personalized.
Every template was crafted across desktop, tablet, and mobile dimensions. Each screen format was also validated through user testing and improvements were implemented following participant feedback.
The navigation adapts during scrolling providing users with contextual functionality at optimal moments. When users scroll downward we emphasize the primary navigation enabling swift category transitions. When they scroll upward they signal intent to modify selections so we display the filter bar showing currently active filter choices.
An immersive page that enables the brand to present forthcoming collections and aesthetics while spotlighting significant calendar events. This is where users experience the LK Bennett identity. Every image is interactive permitting users to purchase featured items directly from the visual without interrupting the page's natural rhythm.
A thorough style guide was developed to simplify the developer workflow. This also served as the foundation for the design system utilised in creating additional pages across the site.
