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  • The Wave creative direction
  • British Swimming digital
  • Freshord Foodco digital + branding
  • Sprosen digital + branding
  • nStudio digital + branding
  • No Bullsh*t Fitness digital + branding
  • Col8 digital
  • Thomlinsons digital

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JamesGillen

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Creative direction

The Wave

The UK's first artificial surfing lake

  • Creative direction
  • Website design
  • html prototyping
  • Packaging design

While freelancing for Fffunction I worked with the Wave to enhance the brand for digital. I was asked to come up with concepts to help bring the surfing culture through to the digital space, this included concepts for their website. The Wave then contacted me to help with their retail packaging.

Concept homepage for the Wave

Brief

Come up with concept user interface designs thinking about how users will interact with the site. Make it exciting and bring in the surfing culture style.

Aims

Create reusable elements that can be used by Fffunction to design the rest of the website. Come up with styles that can be used offline.

Label concept for The Wave

Concepts

Bringing in The Wave’s brushstroke elements, introducing a new typeface that complements the logo and using a bold layout helps create a unique, modern and easy to digest look.

Concept homepage for the Wave

Retail designs

The Wave approached me to help with the designs of their retail products, including towels, t-shirts, water bottles, sunscreen and T-shirts.

T-shirt concept for The Wave

Style

Bringing through the digital styles to the retail packaging helps bring the brand coherency. Fun, approachable with a hint of surf culture.

T-shirt concept for The Wave
Sunscreen designs for The Wave

Responsive

Each concept was designed in various screen sizes, the site was then built fully responsively to make sure it works and looks top across all devices.

Mobile concept homepage for the Wave Mobile concept homepage for the Wave Mobile concept homepage for the Wave

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British Swimming

A brand new site for our best

  • wireframing
  • Website design
  • html prototyping

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