Creative direction
Yoop
A modernist look
- Creative direction
- User experience design
- User interface design
While freelancing for an agency based just outside London, I was asked to design key pages and user flows for a group of architects. Yoop help people make the best out of their homes, using space and light.

Brief
Design key pages of the Yoop website. Keep the site fresh and modern to reflect their style.
Aims
Create an easy to use website that allows images to shine, design an easy way for users to contact them.

Menu
Using a hamburger menu allows hero images to take focus and creates an impact when the menu has been toggled.

Multi-step
Designing a multi-step contact form allows users to focus on key information without them getting overwhelmed.

Contact
Using simple clear actions like radio buttons allows users to complete the form quickly and easily.

Responsive
The site was designed in three formats, desktop, mobile and tablet to allow the developers to focus on what they are good at.


