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  • Tide digital
  • Nathan McCarter Concepts Digital
  • LK Bennett digital
  • The Wave creative direction
  • nStudio Digital
  • Snippets & Studies digital + branding

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JamesGillen

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Creative direction

Yoop

A modernist look for a team of architects

  • Creative direction
  • User experience design
  • User interface design

While freelancing for an agency based just outside London, I was asked to design key pages and user flows for a group of architects. Yoop help people make the best out of their homes, using space and light.

Yoop homepage

Brief

Design key pages of the Yoop website. Keep the site fresh and modern to reflect their style.

Aims

Create an easy to use website that allows images to shine, design an easy way for users to contact them.

Project marathon girl brand guide

Menu

Using a hamburger menu allows hero images to take focus and creates an impact when the menu has been toggled.

Concept homepage for the Wave

Multi-step

Designing a multi-step contact form allows users to focus on key information without them getting overwhelmed.

T-shirt concept for The Wave

Contact

Using simple clear actions like radio buttons allows users to complete the form quickly and easily.

T-shirt concept for The Wave

Responsive

The site was designed in three formats, desktop, mobile and tablet to allow the developers to focus on what they are good at.

Mobile concept homepage for the Wave Mobile concept homepage for the Wave Mobile concept homepage for the Wave

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Tide

A custom site for a bank made for small busineses.

  • Interaction design
  • User interface design
  • User experience design

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